JACQUELINE SQUIRES

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[av_heading tag=’h3′ padding=’10’ heading=’Overview – Second Look Consignment Store’ color=” style=” custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=”][/av_heading]

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Intro

For this project, I created a user interface prototype for user testing while I researched and gathered information and created goals, personas, competitive analysis, site content and site structure. Over the past twelve weeks, I focused on creating a well-structure layout for both mobile and web while incorporating the human factor aspect.

Challenges

There were various challenges during this project, from user testing I noticed there were many problems with this design. Incorporating a search button being an important element with this design and having less space when designing for mobile.
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Roles

Information Architecture, Human Factors, UI Design, User Experience Design

Process

Goals, Personas, Competitive analysis, Site content, Site structure, Wireframes, Click test, Style tile, Usability hub, Invision

Tools

Pencil and paper, Invision, Photoshop, Usability Hub, Adobe XD
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I chose to redesign the Second Look Consignment Store website and so I created a sitemap to clarify the overall websites purpose and goals.
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The creation of wireframes helps to clarify the site architecture and help save time as I can easily test the functionality and make quick changes.
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I performed a click test and asked the question “where would you click if you were looking for a sweater?” A simple and straight forward task for the user to perform, users did find the wireframe easy to navigate and didn’t have to think too much on where to click.
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I created a style tile which is a great way to provide the feel and overall tone of what the site should look like.
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I created two home pages for the preference test on usability hub to see what version works best in order to understand the overall design. I preformed another test that was conducted was the click test, by asking the user “where would they go if they were trying to find a sweater?”
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[av_heading heading=’Usability Results (PDF)’ tag=’h2′ style=’blockquote modern-quote’ size=” subheading_active=’subheading_below’ subheading_size=’15’ margin=” margin_sync=’true’ padding=’3′ color=” custom_font=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-k07kvcr1′ admin_preview_bg=”][/av_heading]

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From conducting the preference test and the click test, I found these to be the most useful as this helped me to further understand what ways I can improve the overall functionality of the mobile application.
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