Florezca
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Intro
Anthea Darychuk came to me asking to create a Look Book to display these amazing beautiful scarfs from the Aymar Sawuri group in Chile. Anthea Darychuk works directly with cooperatives, woman to woman to produce timeless, durable and stylish clothes.
Challenges
This was my first Look Book that I’ve created and I wanted the finished product to reflect the overall brand and of course the beautiful scarfs.
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Roles
Brand Identity, Graphic Design
Process
Inspiration, Moodboard, Drafts, Final Result
Tools
Dribble, Behance, Illustrator, Photoshop
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Inspiration
Dribble, Pinterest, Behance are my favourite sites to find inspiration. Keeping in mind, the simplicity and overall minimalistic style of the brand is what kept me focused during this project.
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